When you embark on a feature film project, you need to have one great story. When you want to set up a TV series, what you must have is one great premise. If you and the writers you work with play your cards right, this premise will give birth to several great stories over multiple episodes and, hopefully, seasons. It needs careful planning, organization and management to run with your premise. We will take a look at how to begin this process. We will also discuss sales documents, prospects and the economics of development.